How to Set Up Brand Kit in Canva: Step-by-Step Guide

Keeping your designs consistent across every platform is one of the biggest challenges for businesses and content creators. Canva’s Brand Kit solves this by letting you store your logos, brand colors, and fonts in one place, so every design you create automatically stays on-brand — without having to hunt down the right hex code or font every time.

In this guide, you’ll learn exactly how to set up a Brand Kit in Canva, add your brand assets, and apply them consistently across your designs.

Why a Brand Kit Matters

A Brand Kit isn’t just a convenience feature — it’s what keeps your visual identity consistent everywhere you show up. Setting one up allows you to:

• Apply your brand colors and fonts to any design in a couple of clicks
• Keep your logo files organized and easily accessible
• Save time by skipping repetitive manual formatting
• Ensure consistency across a team, so everyone designs with the same assets

Step 1: Access Brand Kit

Log in to Canva and click Brand Kit in the left-hand sidebar (sometimes labeled Brand depending on your plan). If you’re inside a design, you can also find it under the Brand tab in the top toolbar.

Note: A full Brand Kit with multiple kits and advanced controls is available on Canva Pro, Teams, and Enterprise plans. Free accounts have access to a limited version with basic colors and one font pair.

Step 2: Upload Your Logo

1. In the Brand Kit panel, find the Logos section.
2. Click Upload a logo.
3. Select your logo file from your device (PNG or SVG with a transparent background works best).
4. Repeat for any logo variations — such as a horizontal version, an icon-only version, or a white/reversed version for dark backgrounds.

Step 3: Add Your Brand Colors

1. In the Colors section, click Add a color.
2. Enter your brand’s hex code for precise color matching, or pick manually using the color wheel.
3. Label each color (e.g., “Primary Blue,” “Accent Yellow”) so your team knows exactly which to use.
4. Repeat until your full color palette is saved.

Once added, these colors will appear as quick-select swatches anywhere you apply color in a design.

Step 4: Set Your Brand Fonts

1. In the Fonts section, click Add a font.
2. Choose fonts from Canva’s font library, or upload custom fonts if you’re on a Pro, Teams, or Enterprise plan.
3. Assign fonts to specific roles, such as Heading font and Body font, so Canva knows which to suggest for different text elements.

Step 5: Create Brand Templates (Optional)

If you’re on a Teams or Enterprise plan, you can lock in your Brand Kit by creating Brand Templates:

1. Design a template using your brand’s logo, colors, and fonts.
2. Click the three-dot menu (⋯) on the design and select Publish as template, or use the Brand Templates section in Brand Kit.
3. Save it to your Brand Kit’s template library.

Team members can then start new designs directly from these templates, ensuring consistency from the very first click.

Step 6: Apply Your Brand Kit to a New Design

Once your Brand Kit is set up, applying it is simple:

1. Open a new or existing design.
2. Click the Brand tab in the top toolbar (or the Brand Kit icon in the sidebar).
3. Click your brand’s color swatches to instantly recolor elements or the background.
4. Select text and choose your saved heading or body font from the Brand Kit panel.

This lets you design on-brand content in seconds, without manually re-entering hex codes or hunting for the right font each time.

Step 7: Manage Multiple Brand Kits (If Applicable)

If you manage more than one brand — for example, running an agency or multiple business lines — Canva allows you to create and switch between multiple Brand Kits on eligible plans:

1. Go to the Brand Kit section.
2. Click the dropdown at the top showing your current kit’s name.
3. Select Create new Brand Kit or switch to an existing one.

Each kit keeps its own separate logos, colors, and fonts, so you never mix up assets between brands.

Common Issues With Brand Kit Setup

Can’t upload custom fonts Custom font uploads are only available on Canva Pro, Teams, and Enterprise plans. Free accounts are limited to Canva’s built-in font library.

Brand colors look slightly different than expected Double-check that you entered the exact hex code rather than eyeballing the color on the wheel, since minor shifts can occur otherwise.

Logo background isn’t transparent Make sure you’re uploading a PNG or SVG file with a transparent background — JPG files will include a solid white (or colored) background.

Brand Templates option is missing Brand Templates are only available on Teams and Enterprise plans. If you’re on Canva Pro or Free, you can still save designs as reusable templates individually, but without the full locked branding controls.

Tips for an Effective Brand Kit

• Label everything clearly (colors, fonts, logo variations) so team members always pick the right asset.
• Include multiple logo versions — horizontal, icon-only, and light/dark variants — to cover every design scenario.
• Set heading and body fonts explicitly rather than leaving font pairing to chance.
• Update your Brand Kit whenever your branding evolves, so old designs don’t drift out of sync with new ones.

Final Thoughts

Setting up a Brand Kit in Canva takes a bit of upfront effort, but it pays off every time you start a new design. With your logos, colors, and fonts stored in one place, staying on-brand becomes automatic instead of a manual chore.

Next time you start a new design, skip the guesswork — pull straight from your Brand Kit and keep your visuals consistent from the very first click.